Mirihan Salem.
I build content ecosystems that don't just look good — they perform, scale, and sell. 19.6M+ organic views across 3 brands in 90 days. 58+ brand accounts managed. AI-powered content pioneer in Kuwait's pharmacy sector.
Hi, I'm Mirihan.
I'm a results-driven Creative Marketing Director with 9+ years of experience across the Gulf market. I specialize in building scalable content systems that generate millions of views — using AI, storytelling, and data-driven strategy.
What sets me apart: I personally own the full content pipeline — from concept and scripting through AI visual direction (MidJourney, Runway) to final edit. I don't hand off creative decisions. I make them.
— Mirihan
Strategic Thinker
Data-informed plans that performAI Native
MidJourney, Runway, full pipelineStoryteller
Emotion that connects, scales, sellsTeam Builder
Built creative team of 8 from scratchThree Brands. One Strategist.
A combined 19.6 million organic views in 90 days — across pharmacy, wellness, and beauty brands. Each campaign built from the same playbook: storytelling-led content, AI-powered production, and data-informed iteration.
What I Bring
Creative & Design
- Adobe Photoshop
- Adobe Illustrator
- After Effects
- Blender 3D
- Canva
AI & Production
- MidJourney
- Runway
- Flora
- AI Prompting
- CapCut Pro
Content & Strategy
- Reels Direction
- Storytelling
- Editorial Calendar
- Bilingual AR/EN
- Brand Voice
Marketing & Ads
- Meta Ads Manager
- Google Ads
- TikTok Ads
- A/B Testing
- ROAS Optimization
Building & Directing Creator Networks
Scaling 58+ brand accounts meant scaling content beyond what one in-house team could shoot alone. Alongside my creative team, I built and directed networks of UGC creators and influencers — writing briefs, setting brand-safety guardrails, and reviewing every piece of outside content before it went live.
Creator Briefs & Frameworks
Wrote structured briefs so creators could produce on-brand content independently, from hook to CTA.Brand-Safe UGC Review
Reviewed and approved creator content against tone-of-voice and visual identity guidelines before publishing.Creator & Influencer Sourcing
Identified and onboarded creators suited to each brand's audience across pharmacy, retail and beauty.Team-Led Production Pipeline
Directed a creative team of 8 that briefed, shot and edited alongside external creators for consistent output at scale.Case Studies
Sultan Pharmacy (formerly Aldawaeya)
The Challenge
Sultan Pharmacy had 58+ pharmacy and wellness brand accounts posting generic product photos with price tags. No storytelling, no visual identity, no content strategy — engagement was flat and the brand had zero discoverability.
My Strategy
- Pivoted from product-centric posts to emotion-driven storytelling Reels
- Introduced AI-powered content production (MidJourney, Runway, CapCut) — first in Kuwait's pharmacy sector
- Built a unified content ecosystem for 58+ accounts: calendars, pillars, tone guides
- Managed all paid media in-house: Meta, Google, TikTok with A/B testing and retargeting
- Built and led a creative team of 8 with SOPs and weekly reviews
Offers & Only
The Challenge
Offers & Only needed both a digital strategy and a physical brand presence — from Instagram content and paid campaigns to in-store branding, pharmacy stands, and shelf displays across Kuwait.
My Strategy
- Developed a complete social strategy: calendar, visual identity, bilingual AR/EN content
- Designed and produced physical branding: stands, shelf displays, in-store signage
- Planned Ramadan campaigns, seasonal promotions, and national content (Al-Arfaj)
- Maintained high publishing cadence: 48 posts in March, 42 in April
- Built growth through community content and wellness storytelling
Pharmalife
The Challenge
Pharmalife needed a complete visual overhaul — from brand identity and design systems to social content that could compete in the premium beauty and wellness space in Kuwait.
My Strategy
- Delivered end-to-end brand identity: logo, color system, typography, photography, guidelines
- Led full rebranding of existing product lines with updated visual systems
- Created premium content for skincare and haircare products (Crescina, Fillerina, Labo)
- Produced Ramadan and Eid campaigns with culturally resonant Arabic-first content
- Introduced 3D content production using Blender for differentiated visuals
- Mentored a team of 4 designers with brand review pipelines
Pharmacy Stands & Displays
Custom-designed pharmacy stands and shelf displays for in-store campaigns — each with dimensions, materials specs, and color palettes ready for production across Kuwait.
Creative Designs
Brand Banners
Seasonal and campaign banners — including Hajj travel essentials, A-to-Z vitamins, and wellness collections for Sultan Pharmacy and Offers & Only.
AI Photo Gallery
Visual content fully generated using MidJourney, Runway, and AI photography pipelines. Each image is concept-directed, prompt-engineered, and post-edited personally.
Reels & AI Videos
More Reels available on request — send any additional clips and they'll be added here.
Certificates & Education
Graphic Design Diploma
Comprehensive 4-month program — 12 specialized courses covering Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Figma, MidJourney, ChatGPT, and Canva.
Certificate of Inspiration — Creative Writing
Recognition for exceptional ideas, boundless energy, and imaginative thinking — completed the Creative Writing Workshop with The Copywriter.
Let's Build Something That Grows.
Looking for a strategist who can build your content engine, grow your audience, and lead your creative team? Let's talk.
Send a Message — tell me about your project, I'll get back to you within 24 hours.